Awe-Inspiring Secrets to Create an Exceptional Guest Experience with Online Hotel Booking

YOUR GUESTS ENTERING YOUR HOTEL AND BEING GREETED BY A ROARING DRAGON AT THE RECEPTION DESK OR FINDING A SECRET PASSAGE LEADING TO A CANDY-FILLED ROOM. SOUNDS FANTASTIC, DOESN’T IT? WHILE WE MIGHT NOT BE ABLE TO CONJURE UP MAGICAL CREATURES OR HIDDEN CANDY ROOMS, WE'VE GOT SOMETHING EVEN BETTER FOR YOU—5 SECRETS TO CREATE AN EXCEPTIONAL GUEST EXPERIENCE WITH THEIR ONLINE HOTEL BOOKING JOURNEY!

Buckle up because we're about to dive into a world of seamless online booking, personalised communication, warm welcomes, exceptional room experiences, and surprising your guests with jaw-dropping delights. Get ready to leave your guests amazed and make them shout, "Wow, what a journey!"

UNDERSTANDING ONLINE HOTEL BOOKING JOURNEY AND HOW YOU CAN IMPROVE IT


The hotel booking journey is a multi-step process that guests go through from the initial dream phase to the post-stay sharing phase. Each phase presents unique opportunities for hoteliers to enhance the guest experience and leave a lasting impression. By understanding these phases and implementing strategies to improve them, hotels can provide an exceptional booking journey for their guests. Let's dive deeper into each phase:

1. DREAM PHASE - TAP INTO THEIR VISION

The dream phase is where potential guests start envisioning their ideal getaway or travel experience. Travellers may have a specific destination in mind or a general idea of the type of vacation they want. Hoteliers can tap into this phase by showcasing the unique selling points of their property with stunning images, compelling descriptions, and captivating storytelling on their website & social media platforms. Highlighting the hotel's amenities, location, and special features can capture the imagination of the potential guests and inspire them to book a stay with you.

2. RESEARCH PHASE - STRENGTHEN YOUR PRESENCE

Once guests have a general idea of their desired destination or experience, they enter the research phase.

  • They search for hotels, compare options, and read guest reviews to make an informed decision.

  • A leading channel manager for hotels can enhance this phase for hotels by ensuring their brand appears on popular hotel booking sites along with guest reviews.

Providing accurate and up-to-date information about the property is crucial, including room types, amenities, rates, and policies. Utilising high-quality visual content, such as photos and videos, can help potential guests visualise their stay and make an informed choice.

3. BOOKING PHASE - AIM FOR SEAMLESSNESS & SECURITY

The booking phase is the moment when guests make the final decision and complete their reservation.

  • This phase should be streamlined and user-friendly to ensure a smooth booking process.

  • Hotels can optimise their website by implementing intuitive booking forms, clear instructions, and secure payment options.

  • Providing a transparent breakdown of costs, including any additional fees or taxes, helps build trust with guests.

Offering flexible cancellation policies and the ability to modify reservations can also alleviate guests' concerns and increase their confidence in the booking. A hotel channel manager can play a pivotal role in streamlining and elevating the entire guest experience of booking an online hotel.

4. EXPERIENCE & SHARING PHASE - CONNECT & ENGAGE

The experience phase is when guests arrive at the hotel and enjoy their stay. Hoteliers should focus on providing exceptional customer service, personalised experiences, and exceeding guest expectations during this phase.

  • By anticipating guest needs, addressing requests promptly, and going the extra mile to create memorable moments, hotels can leave a lasting impression.

  • Encouraging guests to share their positive experiences through reviews, social media, or word-of-mouth can generate positive buzz and attract future guests.

  • Improving the online hotel booking journey requires a holistic approach covering each guest experience phase.

By understanding the guest's perspective, offering personalised recommendations, maintaining transparent communication, and providing exceptional service, hoteliers can create a remarkable journey that enhances guest satisfaction and fosters long-term loyalty.

Embracing technology, leveraging guest data, and continuously seeking feedback can further refine and improve the booking journey, ultimately leading to increased bookings and a positive reputation for the hotel.

Read the full article on hotel-spider.com

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